Decision intelligence · platform module

Business analytics software that turns signals into action.

Connect enquiry, booking, customer, campaign, loyalty and service signals so teams can see what changed, why it matters and which action deserves attention.

Connected funnelSegment movementActionable insight
HexaTech · Analytics● LIVE WORKSPACE
ENQUIRIES148+18%
BOOKED78%+6 points
VALUE£12.4k+12%
ILLUSTRATIVE INTERFACE● HUMAN CONTROLLED
What it is

From disconnected reports to a visible operating signal.

HexaTech connects the customer journey from first enquiry to booking, relationship and return. Dashboards explain movement across the system and surface where a team action can improve the outcome.

  • ✓Enquiry-to-booking funnel
  • ✓Customer and retention cohorts
  • ✓Campaign and channel outcomes
  • ✓Named alerts and next actions
Operating outcomes

See what changed. Know what to do next.

Join the customer journey into decision-ready measures, visible patterns and owned follow-up.

SEE
01 · LIVE12 live views
ENQUIRIES148+18%BOOKED78%+6

Understand the whole journey

Review demand, qualification, bookings, customer value and retention together.

EXPLAIN
02 · LIVE+14% qualified
148 · Enquired112 · Qualified78 · Booked

Compare the movement that matters

Segment by source, service, location, customer group and time period.

ACT
03 · LIVE06 actions open
OPPORTUNITYService-page conversion increasedOwner · Growth team

Turn insight into ownership

Create an alert, investigation or follow-up from the signal instead of exporting a report.

Leadership team reviewing customer, booking and revenue analytics
● HUMAN OWNEDA shared decision view for commercial and operational teams.
In the real operation

Put performance evidence next to the decision.

HexaTech connects the customer journey from first enquiry to booking, relationship and return. Dashboards explain movement across the system and surface where a team action can improve the outcome.

01Enquiry-to-booking funnel
02Customer and retention cohorts
03Campaign and channel outcomes
Capability map

Analytics built for operational questions.

Connect journey metrics, funnels, cohorts, exceptions, trends and actions without hiding the source context.

01
SOURCEVERIFIED
ENQUIRIES148+18%BOOKED78%+6
liveoverview
KPIs joined01

Growth command centre

See current demand, bookings, customer movement, value and retention at a glance.

02
WORKFLOWREADY
148 · Enquired112 · Qualified78 · Booked
funnelconversion
Funnel visible02

Funnel analysis

Compare enquiry, qualified, booked, attended and retained stages.

03
CUSTOMERMATCHED
OPPORTUNITYService-page conversion increasedOwner · Growth team
cohortretention
Source known03

Customer cohorts

Review new, active, returning and lapsed groups over time.

04
NEXT ACTIONOWNED
ENQUIRIES148+18%BOOKED78%+6
sourceservice
Cohort tracked04

Source and service views

Compare performance by channel, campaign, service, location and owner.

05
SIGNALMEASURED
148 · Enquired112 · Qualified78 · Booked
alertowner
Change detected05

Operational alerts

Surface unusual movement and assign the investigation to a named person.

06
CONTROLACTIVE
OPPORTUNITYService-page conversion increasedOwner · Growth team
actionevidence
Action assigned06

Decision log

Record the action taken and verify whether the metric changed afterwards.

Business signals flowing through illuminated columns toward one clear pattern observed by two decision-makers
Visual operating principle

A metric matters when it changes a decision.

Joined signals reveal where the customer journey moved; ownership and a recorded response turn that pattern into operational value.

Operating sequence

From joined signal to assigned action.

Choose a step to see the information and ownership that move forward.

VISIBLE OUTPUTAgree the measures, owners and source fields that matter.
Scope clarity

Analytics explains performance—people choose the response.

A clear boundary protects data quality, implementation and daily accountability.

OWNS
PRIMARY RESPONSIBILITYOWNS
01Growth command centreOwned 02Funnel analysisOwned 03Customer cohortsOwned
Clear boundary Named owner

HexaTech owns

Connected dashboards, agreed calculations, alerts, drill-downs and decision visibility.

CONNECTS
VERIFIED CONNECTIONCONNECTS
01Source and service viewsConnected 02Operational alertsConnected 03Decision logVerified
Clear boundary Named owner

Source systems own

The accuracy and availability of the operational data provided through each integration.

FAQ

Questions, answered.

Practical answers for teams evaluating decision intelligence.

Which data can analytics include?+

It can include agreed enquiry, booking, customer, campaign, loyalty and retention signals from connected systems.

Can dashboards be filtered?+

Views can be segmented by source, service, location, customer group, owner and time period where those fields are available.

Can an insight create a task?+

Yes. A signal can create an owned investigation or follow-up instead of remaining inside a report.

How are calculations defined?+

Measures and source fields are documented during implementation so teams share the same definition.

One connected platform

Start with the workflow creating the most friction.

See how decision intelligence can connect to the wider customer journey without forcing a full-system replacement.