01 · LIVE1,840 eligible
Return customers1,840 consentedEmail + WhatsApp
Reach a meaningful customer group
Use approved profile, service and relationship signals to define who should receive the journey.
Customer journeys · platform module
Customer campaign software built around consent and timing.
Build consent-aware audiences, coordinate channel-specific messages and human tasks, and measure the customer outcome—not only opens and clicks.
Consented audiencesHuman approvalOutcome reporting
Consent active ×2+ services ×No booking 90d ×1,840 eligible customers
INCLUDED1,840
SUPPRESSED216
REVIEW98
01EmailUseful reminder
→ 48h02SMSIf not booked
→ reply03Human taskHigh intent only
DELIVERED1,69292%
REPLIES1468.6%
BOOKINGS83£12.4k
What it is
From a contact list to an accountable customer journey.
HexaTech connects the audience definition, consent basis, channel content, timing, response and CRM outcome. Communication becomes part of the relationship rather than a disconnected marketing blast.
- ✓Audience and suppression rules
- ✓Email, SMS and messaging steps
- ✓Human approval and response routing
- ✓Bookings and returns as outcomes
Operating outcomes
Send fewer campaigns. Make each one relevant.
Use consented customer context, give every channel a job and measure the relationship outcome.
02 · LIVE3 channels
PREPARED MESSAGEYour preferred service is available.Review before send
Give every channel a job
Connect email, SMS, messaging and team follow-up with timing and approval rules.
03 · LIVE18.6% returned
Delivered 92%Replies 8.6%Booked 83
See the customer outcome
Review replies, bookings, follow-up and return behaviour together.
In the real operation
Campaign context before message volume.
HexaTech connects the audience definition, consent basis, channel content, timing, response and CRM outcome. Communication becomes part of the relationship rather than a disconnected marketing blast.
01Audience and suppression rules
02Email, SMS and messaging steps
03Human approval and response routing
Capability map
Campaign tools with consent and control.
Build audiences, coordinate channels, approve content, route responses and connect results to customer records.
01
SOURCEVERIFIED
Return customers1,840 consentedEmail + WhatsApp
audienceconsent
Audience consented01
Audience builder
Combine consented profile and behaviour fields into reusable customer groups.
02
WORKFLOWREADY
PREPARED MESSAGEYour preferred service is available.Review before send
stepstiming
Journey prepared02
Journey canvas
Arrange channels, wait periods, conditions and staff tasks in one sequence.
03
CUSTOMERMATCHED
Delivered 92%Replies 8.6%Booked 83
approvalclaims
Message checked03
Content approvals
Require a named reviewer before sensitive or high-value communication is activated.
04
NEXT ACTIONOWNED
Return customers1,840 consentedEmail + WhatsApp
eligibilityprivacy
Consent verified04
Consent controls
Exclude suppressed or ineligible contacts before delivery is prepared.
05
SIGNALMEASURED
PREPARED MESSAGEYour preferred service is available.Review before send
replyowner
Results visible05
Response routing
Attach replies to the customer profile and create an owned follow-up.
06
CONTROLACTIVE
Delivered 92%Replies 8.6%Booked 83
bookingsreturn
Owner assigned06
Outcome reporting
Connect delivery, engagement, bookings, value and retention where available.
Relevance starts before the message is written.
Permission, audience context, journey stage and a clear response route should determine who receives each communication.
Operating sequence
From audience signal to measured response.
Choose a step to see the information and ownership that move forward.
VISIBLE OUTPUTSet one audience, objective and customer outcome.
Scope clarity
Marketing owns the message; the customer stays in control.
A clear boundary protects data quality, implementation and daily accountability.
HexaTech owns
Audience logic, journey design, approvals, response routing and campaign reporting.
Connected channels own
Message transport, deliverability, account rules and platform-specific sending limits.
FAQ
Questions, answered.
Practical answers for teams evaluating customer journeys.
Which channels can campaigns use?+
Journeys can include email, SMS, approved messaging channels and internal team tasks where connected.
Can every campaign require approval?+
Yes. A named reviewer can be required before a journey or content step is activated.
How is consent handled?+
Eligibility can use recorded consent and suppression status; the business remains responsible for lawful use.
Can replies return to the CRM?+
Where supported, replies can attach to the customer profile and create a follow-up task.
Start with the workflow creating the most friction.
See how customer journeys can connect to the wider customer journey without forcing a full-system replacement.